Intrapreneurship Meaning, Types and FAQs

Niche Focused – The reach of the Net and distribution open up new market opportunities. Netpreneurs must focus on well-defined market sectors creating niches,where they can achieve a dominant position or discover unserved or under-served markets. In fact, the really exciting opportunities lie in creating new ones and then focusing on the core competencies. There are “Infomediaries,” who provide information about products and who locate the best choice or price, replace intermediaries, the traditional middlemen. The Net enables the netpreneur to engage and involve stakeholders in every step of the way, from product conception through research and development, packaging, delivery, support, and the ongoing improvement process. Doers Intrapreneurs – These persons are focused on achieving objectives.

Companies like Facebook, who are constantly innovating and changing, are some of the most successful ones. Sun Microsystems – Patrick Naughton, a developer, almost left Sun in 1995 because he believed they were missing out on the fast-growing PC consumer market. He was convinced to stay and help Sun set up a group dedicated to the consumer market. This is where group member, James Gosling, created an elegant object-oriented programming language called Oak, which was later renamed This was initially created to help set up Time Warner cable boxes. When that deal fell through, Bill Joy, co-founder of Sun, recognized the value of Java and that it could be implemented across all different platforms.

So it can be understood that a social entrepreneur is an individual who finds and navigates various business opportunities that can have a positive impact on society or the planet as a whole. But it is important to not confuse it with a non-profit organization because it is a for-profit venture that puts a great emphasis on bringing about changes in society or the world. If anything, the importance of innovation and therefore intrapreneurship in the post-pandemic world, has only shot up. As market trends continue to shift, and new business models emerge, it is companies with a flair for innovation that can stay relevant and competitive. It might be the best-selling console in the world today, but Sony’s PlayStation happened to see the light of day because a junior employee tinkered with his daughter’s Nintendo. Very few people know that Playstation received stiff resistance from Sony’s top management because, back then, nobody knew the future of the gaming industry.

Who is the most successful social entrepreneur in India?

Social entrepreneurship occurs when “A person who pursues an innovative idea with the potential to solve a community problem. These individuals are willing to take on the risk and effort to create positive changes in society through their initiatives’’. Spencer Silver, a scientist at 3M, was attempting to create an extremely strong adhesive to use in aerospace technology. Instead, he accidentally created a light adhesive that stuck to surfaces well but did not leave a nasty residue.

She is the founder and CEO of SHEF , an organization dedicated to offering education to the most disadvantaged girls in India. Urvashi Sahni has worked with over 900 schools and changed the life of 150,000 girls and 270,000 girls with her program. She was rightly felicitated with the ‘Social Entrepreneur Of The Year‘ award in 2017 for her selfless act of dedication and passion. India’s gig economy is scaling newer heights thanks to the surge of innovative start-ups and young entrepreneurs who are changing the rules of how businesses functioned. These young achievers do not only dream to achieve big in life, but they also nurture their passion to resolve the social inequities gripping our country. India too is in much need of this new breed of Sociopreneurs to come out with unconventional business models to address environmental and social issues.

4 Essentials for Netpreneurship/Social Media Marketing

Unless we are creative, we will lose market share or will be pushed out into the oblivion. We only have to look at established companies like Kodak and Nokia to understand the price we might have to pay if we don’t take innovation and creative thinking seriously. The game of hiring and retaining top millennial talent has never before been so savage. Free food, on-site barbershops, and swimming pools are losing their charm.

• The company blog can also serve as social media marketing blog, in which recent social media efforts, contests, and events are given.
• The company has sold over 10,000 solar solutions until now and there is no stopping them until they light the remotest corners of the country.
• She was rightly felicitated with the ‘Social Entrepreneur Of The Year‘ award in 2017 for her selfless act of dedication and passion.
• The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste.

Harish Hande is another pioneering social entrepreneur of India and a remarkable committed one. He is the CEO & Founder of Selco, a company rendering sustainable energy source to rural regions of the country. Till date, Selco has contributed over 120,000 installations and has more than 25 operating retail and service centres in Karnataka alone. As our business grew, we were inspired by the systems and processes in HDFC Bank and by the leadership of Aditya Puri who redefined industry parameters, challenging fossilised thought processes and archaic work methods. Employee ownership was something we happily borrowed from successful entrepreneurs as we saw the success it gave to firms like Infosys.

The company has invested 150 million euros in the innovation fund giving life to 70 start-ups till date under 17 strategic innovation themes. One such strategic innovation by one of their startups is Elyxir, a financial coaching app. In fact, Google has several technology-enabled solutions to foster intrapreneurship amongst its employees. One such tool, Google Ideas, acts as a repository to share new ideas, as also to comment on ideas shared by others.

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Simply put, Intrapreneurship is a phenomenon of empowering employees within the organization, by valuing their ideas and offering them an opportunity to convert them into a profit-making model for the business. Instagram has an interaction rate of 1.46% with an average of 130 million users monthly as opposed to Twitter intrapreneurship examples in india which has a .03% interaction rate with an average of 210 million monthly users. Constant Innovation – Today, getting the product to market is only the start of the journey. The competition’s unrelenting force and the market’s demand for improvement makes it imperative that businesses focus on innovation.

Yes, social enterprises in India make money, but initially, most social entrepreneurs start with their mission as their first priority. They strive to carry out their vision and eventually with the success of their mission and goals, they achieve financial success similar to traditional entrepreneurs. Blogging – Blogging is a great social media marketing tool that lets one share a wide array of information and content https://1investing.in/ with readers. The company blog can also serve as social media marketing blog, in which recent social media efforts, contests, and events are given. Consistent Brand Image – Using social media for marketing enables the business to project the brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, the business’ core identity should stay consistent.

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In order to motivate its army of engineers, Infosys also has a lucrative compensation structure where innovation and improvements are incentivized. For first-time entrepreneurs, dealing with the uncertainties of the venture can be a tough task. The entrepreneurs can often feel ultimately responsible for the success or failure of their venture. The VUCA environment that most new businesses operate in should be accepted as the reality and the changes accepted without much resistance.

The studio invests heavily in providing their employees with short courses that give them knowledge, skills and the requisite aptitude to pitch their own story ideas and scripts to the management. A notable story is that of Hemant Rachh, a Bengaluru-based product expert in SAP Labs India, and his colleagues who came up with an idea of an artificial intelligence -powered software that could convert leads into sales. Convinced of it as a product, the four-member team decided to pitch it at the annual SAP Labs India programme, InnVent. “The programme is exactly the same as going to a venture capital firm for funding your startup idea and we could do it while we had a corporate job,” Rachh was quoted as saying.

Before we look at more examples of successful intrapreneurship in some detail, let us look at who really is an intrapreneur and importantly, what makes intrapreneurship tick. To ensure a fair assessment of employees’ efforts, EnKash has designed a tracker-based system. Through this system, its team members will be able to keep a record of the number and kind of initiatives taken by them while going “Beyond Call of Duty”. The company has established an “Attitude Bonus Reward Committee” comprising the senior leadership team backed by the founders, that will evaluate the entries sent by the employees. The winners will be announced on a monthly basis and will be granted with monetary rewards.

But, without letting the task seem too daunting, do remember that iconic institutions like 3M and IBM in the past, and Google and CISCO, in more recent times, have actually managed to do so. By logical reasoning, it would be safe to define ‘Intrapreneurship’ as the pursuit of opportunity towards playing the role of an intrapreneur. With Industrial Clusters, Inexpensive Resources / Infrastructures, and proximity to premier educational institutions, Vadodara is becoming an emerging launchpad for startups and… There will higher level of commitment, dedication and ownership among the large part of the workforce and hence the business focus would be more result-driven. Skill Tech learning platform launched by a woman entrepreneur from Vadodara to make India self-reliant through Skill India campaign.

Social entrepreneurship is distinct from the concept of entrepreneurship, yet still shares several similarities with its business cousin. Entrepreneurs have the vision of how society will be different, when their idea works, and they cannot stop until that idea works across the whole society. It is apparent that for intrapreneurship to flourish, there must be a concerted and focused effort, to encourage the intrapreneurial traits of an employee to be given wings. And with the complex dynamics at play, it is only a matter of time before intrapreneurship becomes the new normal for all forward-thinking organisations. Social enterprises in India are companies that put the interests of people and the planet over financial gain. These companies invest their income in bringing about constructive social change because they have social and environmental missions.